SEO Content Brief From a Keyword

Act as an SEO content strategist. Build me a content brief.

Target keyword: [KEYWORD]
Audience: [WHO IS SEARCHING AND WHY]
My site: [URL AND WHAT IT IS ABOUT]

Deliver:

1. **Search intent** - informational, commercial or transactional, and why.
2. **What the searcher actually wants** - the question behind the keyword, in one sentence.
3. **Title tag** - under 60 characters.
4. **Meta description** - under 155 characters, written to earn the click.
5. **H1 and outline** - H2s with 2 to 3 H3s each.
6. **Questions to answer** - the 6 to 8 questions a reader must have answered to feel satisfied, including the ones competitors usually skip.
7. **Entities and terms to include** - the vocabulary someone expert in this topic would use.
8. **What to leave out** - subtopics that belong in a different article, to keep this one focused.
9. **Internal links** - 3 sensible anchor texts pointing to related pages on my site.

Do not write the article. Do not invent search volume numbers you cannot know.