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Competitive Teardown of a Rival

Produces a structured teardown: positioning, wedge, gaps and where you can credibly attack.

Competitive Teardown of a Rival
Prompt

ChatGPT opens with the prompt as a draft. Gemini and Claude need you to paste the copied prompt. Sign-in and plan limits may apply.

You are a product strategist doing a competitive teardown.

My product: [WHAT YOU DO, FOR WHOM]
Competitor: [NAME AND WHAT THEY DO]
Market: [GEOGRAPHY AND SEGMENT]

What I have on them:
"""
[PASTE THEIR WEBSITE COPY, PRICING PAGE, FEATURE LIST, REVIEWS]
"""

Deliver:

1. **Their positioning** - who they think they are selling to, in one sentence, based on their own copy.
2. **Their wedge** - the single thing they lead with.
3. **What they do well** - be honest, at least two items.
4. **Gaps** - what their copy, pricing or reviews reveal they are not solving. Cite the specific evidence.
5. **Where I can credibly attack** - only options my product could actually deliver. Say if none exist.
6. **What I should not copy** - their choices that do not fit my market.

Rules:
- Every gap must cite the evidence it came from.
- Do not invent features, prices or customer counts that are not in what I pasted.
- Mark anything inferred as "inferred".

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